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How to write a powerful video script

Updated: May 3

Learn how to write a powerful video script with this article.

Master Digital Production Team




Video marketing is one of the best ways to reach your audience and drive them towards your site. With people spending more time on digital platforms, video marketing is an excellent way to not only reach an audience that might not have access to your website, but also to provide information and entertainment. Video marketing is also a great way to showcase the personality of your brand. With an abundance of software and services that make it easy to create video content, it can be a challenge for businesses to create high-quality videos that are also informative and shareable. Fortunately, there are a few things you don’t need to know to write a great video script. Rather, here are some useful tips to help you create a powerful video script and make it stand out.

Keep your video script to 3–5 minutes

It can be tempting to fill your video with every detail about your product or service. But this is a mistake. Keep your script short and sweet so people will actually watch it all the way through, and you’ll have more time for editing. If you find yourself rambling, try cutting out some of the words and phrases in your script. Remember that the goal of a video script is to show prospects what you offer them and why they should invest in it!

Make your video script actionable

Many video scripts contain great content, but they lack a specific call-to-action. Your video content is only as valuable as the action it asks viewers to take. Without a strong call-to-action, your video will likely be forgotten about quickly. If you want your viewers to act on what they see, you need to give them an easy way to do so. In your script, make sure you include a clear and concise reason for why viewers should take the desired action.

Keep it to one message per video

The first and most important rule of video production is to keep your message clear. This can be done by keeping it to one message per video, not spreading out your message over a series of videos. Many brands are tempted to use the excitement of online marketing to release several videos at once, but if you want your viewers to remember the messages in each video, it's best to limit yourself to one message per video.

Avoid jargon

and use simple language The best way to make your video stand out is to write in a way that your audience will understand. Be careful not to use jargon or other phrases that are too complicated for the average person. When you’re writing your script, think about how you would explain the topic in one sentence. If it can’t be explained in one sentence, then it’s probably too complicated and needs more time and thought put into it before you start filming.

Include call-to-action s

A call-to-action is a piece of text that directs viewers to an action. This is especially important in videos as you want the viewer to take some type of action after they finish watching your video. This could be something like clicking on a link, subscribing to your social media channel, or emailing you for more information. The key to creating a memorable and effective call-to-action is being subtle yet visible.

Wrapping it up

We hope that these tips and tricks will help you create an effective video. The most important thing to remember is that there are no rules, so create something that shows your brand in the best possible light. Use these tips to write a script for a video that has power and personality. And don’t forget to use the importance of digital marketing section for inspiration!

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