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  • Writer's pictureT -Rex

Understanding Tiktok User and Your Business

Updated: May 26, 2022

Tiktok marketing | Master Digital | Digital Marketing | Professional Ads

Tiktok users have been called the millennial generation’s new addiction. This is because this social media platform has gained immense popularity among users of that age group. In fact, several surveys have found that Tiktok users are becoming an increasingly important demographic for businesses. After all, millennials are a large and growing percentage of the population and their tastes and interests tend to be quite different from older generations. If you’re trying to reach out to Tiktok users or your business benefits from marketing to them, you need to know how they use the app so you can tailor your strategy accordingly. Here’s everything you need to know about Tiktok users and your business.

Who Are Tiktok Users?

Tiktok users are typically young adults who spend over an hour a day on the app and spend more time on Tiktok than they do on other social media sites. They are also the youngest demographic when it comes to the app. Thirty-seven percent of Tiktok users are between 13-18 years old, while only 12% of Tiktok users are over the age of 25.

What Do Tiktok Users Want?

Tiktok users are highly engaged in the app. They check it every day and spend more time on Tiktok than any other social media platform. And there’s a good reason for this: you can post virtually anything on Tiktok and not be censored, as long as it doesn’t violate any of their terms of service. This means that they can post pictures, videos, and live streams with relative impunity and have them instantly seen by their followers. It's not just content that Tiktok users want to see, though; they also want high-quality content. That’s why some people who use Tiktok the most are professionals in beauty or fitness industries--these professionals know that filming video tutorials for their followers is one way to provide quality content consistently. In fact, some of these professionals make up to $100 an hour just from uploading a video tutorial on how to do makeup or how to get fit! What's more, since Tiktok users are highly engaged with the app, they're usually looking for new content as soon as it's posted. They may even like your posts right away if they're interested in what you have to say.

How Do Tiktok Users Spend Their Time?

If you want to reach Tiktok users, you should know how they spend their time. Tiktok users tend to spend more than 12 hours on the app a day. This means that your videos will need to be short, sweet, and to the point if you want them to get noticed by this demographic. Tiktok users also enjoy watching content from creators who have similar interests or demographics as themselves. For this reason, it may be useful for companies looking for Tiktok views to create videos targeting content creators with audiences in their target age range. Another thing you should know about Tiktok users is that they love serendipity—or stumbling across new content while they’re scrolling. To get Tiktok views, you need something catchy that can catch people’s attention and make them stop scrolling for a minute. Lastly, the app is known for its ability to easily connect with other users and groups of like-minded individuals. If your company has any ties with social issues or causes, then this might be a great way to market your product. Creating a video explaining some of the ways your product can help raise awareness around an important issue could bring in both business and goodwill from customers who care about what you stand for!


Tiktok is an app that allows users to share videos with their friends and the general public. The app has grown in popularity and is now one of the top social media apps. In order to maintain a successful Tiktok presence, it is important to know who your potential audience is and what they want. The best way to learn about Tiktok users is by first looking at the app's demographics. Analyzing the app's data should give you a good idea of who is using Tiktok, what they are using it for, and how much time they spend on the app each day.

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