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Strategies to Write Good Facebook Posts

Updated: Apr 30, 2022

Master Digital Copywriter Team

When it comes to social media, content is King. If you want your posts to stand out and get more visibility, you need to focus on the quality of your content instead of the number of your posts. If you want to get more likes, shares, and attention from your posts, you need to focus on writing them in a way that appeals to the reader. Instead of posting the same old content over and over again, you need to come up with new ideas. In this article, we highlight some of the best ways to write good posts for Facebook. By using these strategies, you can write posts that will attract the attention of your target audience and get them to engage with your content. From now on, you won’t have to wonder how to write good Facebook posts again. Keep reading to learn about the 5 strategies you need to follow to create the posts your audience desires.

Use visual content

Posting visual content is a great way to get more engagement. With the use of visuals, you can tell your story in a more engaging way and attract the attention of a wider audience. A study showed that posts with photos receive 18 percent more engagement than posts without photos. Take advantage of this by using photos in your posts. If you don't have any photos, take one yourself or find a stock photo on the web to add to your post. Another study showed that videos are the most engaging type of content, so make sure to use them too.

Tell a story

People love hearing stories and being able to relate to them. Telling a story is one of the easiest ways to get someone to engage with your post. If you want to share a story with your audience, sketch out a plotline and the characters in the story. Include what the protagonist was doing, where they were, and what obstacles they faced. By creating a storyline, you'll have plenty of material to work off of as you write your post.

Provide useful tips

One of the best ways to get more engagement on your posts is to provide tips in your posts. If you’re running a business, share some tips with your customers on how they can be successful in their field. If you’re a blogger, share tips and tricks with your audience on how to update their blog. It’ll help you create backlinks that will rank higher on search engine results pages. Here are some Facebook post examples: - “10 Ways You Can Keep Your Cool This Summer” - “6 Tips for Healthy Cooking This Fall” - “Creative Ways to Use Leftover Poultry”

Ask a question

One of the best ways to get more engagement from your audience on Facebook is to ask them a question. This is a great strategy because it not only encourages conversation, but it also gets your target audience involved with your page and all of the content you post. You should use this strategy for every post that you make in order to start conversations with your audience. You can ask anything from questions related to current events to questions about their favorite type of food. The important thing is that you should ask something interesting and relevant so that they will want to respond. By asking a question in the first place, you are more likely to receive more comments and likes than if you just posted some random status update without a question attached.

Ask your audience for feedback

The first strategy to follow when writing good posts for Facebook is to ask your audience for feedback. You can do this by asking your followers what they want to read about, which of your products they want to see, or what type of content they’re interested in seeing more of. By getting input from your followers, you’ll be able to create posts that will appeal to them and keep them engaged. Instead of posting a photo that you think is funny and hoping people will engage with it, post a photo that asks your followers their opinion on it. If a lot of people say they think the photo is funny, then post it. If not, try coming up with another idea.


Facebook is a great way to reach your audience and generate interest in your business. But it can also be exhausting and time-consuming to maintain a steady stream of posts. Fortunately, there are strategies you can use that will make your Facebook posts more engaging, more effective and less time-consuming to produce. Check out these five strategies to write good Facebook posts.

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