So you’ve got a great new bar with an amazing view—but how can you get more people to come and check it out? It’s a common problem for bars perched high above the city. How do you entice people to come up there when there are plenty of other bars just a few floors below? The solution might be simpler than you think. In this blog post, we’ll reveal some of the insider secrets on how top bars around the world attract more guests to their bars, so they have more customers and make more profits. You don’t need to be a marketing expert or business major to understand these tips and put them into practice at your own bar.
Have an easy-to-understand, unique selling proposition
A selling proposition is the promise you make to your customers. It’s the reason they should choose your company, product or service over another. It’s what sets you apart from the competition. In marketing terms, the “USP” is the core message that you want potential customers to understand and remember. It’s the reason you exist, and it’s the thing that separates you from everybody else. Your USP should be short, easy to understand and memorable enough that people can explain it to their friends. In many ways, the USP is a simplified version of a company’s vision or mission statement. It’s a statement of the company’s goals, prioritized and condensed into a few words. The USP is your top priority when marketing a business—it should be front and center in every piece of marketing you do.
Use social media intelligently
Skybars are a visual experience, and that’s something you should be taking advantage of on social media. You don’t need to be posting every minute at your bar—in fact, you should stagger your posts and mix in other content with your pictures of the view. Try to make your posts timely and relevant. For example, if there’s a major sporting event in town, try to post pictures related to it. If there’s a local festival or event, post pictures and updates related to that. If you can tie your posts into larger events happening in the city, make it happen!
Make your view the star
The best bars have a view that blows people away. The top rooftop bars have views like that. But what if you have a view that’s not as remarkable? What if you have a view of a highway or a rooftop garden? What if you have a view of a busy street below? Don’t fret—make that view the star of your marketing. Take pictures of that view and make it the focus of your social media posts. Use attractive filters to enhance the colors in your photos so that the view looks as amazing as possible. Try to highlight the best parts of your view and make them as interesting and memorable as you can. Go above and beyond to make your view stand out. Make your view the most interesting thing about your bar.
Provide a unique experience
You want people to come in and want to stay at your bar. You want them to have the best possible time when they’re there. So how do you make that happen? Take the best photos of your cocktails, food and drinks. Make sure those pictures are top-notch so people get a good idea of what they’ll be getting when they visit your bar. Make your menu as enticing as possible. If you’re serving food, make it high-end. If you’re serving drinks, make them the best cocktails you can make. Make your bar a place for people to come relax and have a good time. Be friendly to customers and make them feel welcome. Try to cultivate a certain atmosphere at your bar. Make it a place that people want to come back to again and again—a place that has a certain magic to it.
Offer exclusive services and amenities
You want to be the best bar in town—so what special services can you offer that nobody else can? Are you open late? Open on the weekend? Open all year round? Do you have a special membership program, where people can earn special benefits and rewards by visiting your bar? Are there certain services you’re able to offer because you’re at a high elevation? Do you have some type of special access that other bars don’t? Can you have private, VIP rooms or rent out part of your bar for special events? Are there certain amenities or features at your bar that are a one-of-a-kind experience?
There are many ways to attract people to your skybar, but one thing remains the same: you have to stand out from the competition. You have to be different and unique, and you have to offer something better than the other bars. If you can do that, you’ll be able to get more customers and make more profits. If you follow these tips, you’ll be able to attract more customers to your bar and make more profits. You just have to be creative, and you have to think outside the box.