6 Tips for Promoting Your Restaurant on Facebook
Did you know that a whopping 34 percent of the world’s population now uses Facebook? That’s absolutely astounding, especially for a site with such a small user base. With over 1.2 billion users, it’s clear that the world is embracing Facebook more than ever. In fact, it’s now the third most popular website in the world, while it’s also the most popular social media site in the world. If you have a restaurant and aren’t on Facebook, you’re probably missing out. With that said, there are still a lot of Khmers who don’t know about the site yet. This article lists 6 useful tips for promoting your restaurant on Facebook in Cambodia
Post Unique Updates
Posting updates to your Facebook business page is the first step to promoting your restaurant on Facebook. It can be tempting to post only pictures of food, but that’s not enough. Although you want to post pictures of food because people love looking at it, you also need to provide updates about other things happening in your business. For example, what promotions or events are happening? What are the specials for the week? What’s new with your team? If you provide valuable information and updates, people will be more likely to follow and like your page.
Create a Visual Brand for Your Restaurant
If you want to create a buzz around your restaurant, setting up a Facebook page is a great place to start. You might be wondering why you should invest in social media for your restaurant and not just focus on other traditional marketing methods like billboards, flyers, or TV commercials. First off, social media offers the ability to directly interact with customers. Second of, it costs a lot less than traditional marketing methods. Lastly, it’s more likely that people will share your posts because they actually care about what you have to say. Why does this matter? Well, if someone cares about your restaurant enough to share it with their friends, chances are that more people will be exposed to your establishment too. For example, if one person shares an article from your website on Facebook and 10 of their friends see it and like it, all 10 friends would then see an advertisement for your restaurant when they log onto Facebook next time. This is how social media can help grow awareness for your business and brand.
Engage Your Community
One of the best ways to promote your restaurant on Facebook is by engaging with your community. Simply create a post that shows your appreciation for being in Cambodia and answer any questions or concerns posed by your customers. Your business will grow as people see how you’re an active participant in the Khmer community.
Reach Out to Key influencers and Build solid relationships
One of the best ways to promote your restaurant on Facebook is by building solid relationships with key influencers. Influencers are people who have a large and engaged following. These are people who are getting social proof from their followers, so if you can get them to post about your restaurant, this will be an easy way to increase exposure. The first thing you need to do is find out which influencers come from within or near your target market. For example, if you’re a steakhouse looking for an influencer in Cambodia, you’d want to look for people with a large Cambodian following or someone who posts about things related to Cambodia like food. Once you find them, follow them on Facebook and send them a message. Keep it short, but be friendly and connect with them on a personal level instead of just pitching them on your restaurant. Let them know that they might enjoy what they have to offer there, and include pictures of the dishes or interior of the restaurant if possible.
Build a Group on Facebook
One of the easiest ways to promote your restaurant on Facebook is to create a group. A Facebook group is a private area where people with similar interests can communicate with one another. You can post information about your restaurant, such as new menu items or upcoming events. It’s also a great place to get feedback on what you’re doing well and what needs improvement. Facebook groups are also an excellent way for you to advertise your business without being too pushy. For example, if somebody posts that they need help picking out a good restaurant for their date, you could offer your input without being too pushy about it.
Use Instagram and YouTube for Video Marketing
One of the most popular methods for promoting your restaurant is through video marketing. Whether it’s uploading to YouTube or Instagram, videos are an excellent way to show potential customers what you have to offer. Now, this doesn’t mean that you can simply upload a video and expect people to flock to your site. You need sound quality and decent lighting. You also need a compelling message that will make people want to watch more of your videos. Videos on Facebook tend to get higher engagement rates than those on YouTube, so keep that in mind when planning out your strategy. If you have time, create a website for your restaurant with a blog about new products or upcoming events which can be shared on Facebook and Twitter as well as other social media sites like Snapchat or Instagram.
Facebook is one of the most popular social media platforms out there and it’s perfect for promoting your restaurant. But in order to get the best results, you need to follow these 6 tips to stand out and drive more traffic to your business. Want to learn more? Read our latest blog post: 6 Tips for Promoting Your Restaurant on Facebook.