6 Pro Tips That Can Help You Grow Your Brand on Instagram
Instagram is one of the most popular social networking platforms today. With more than 500 million users, it is by far the most popular social media channel for businesses interested in expanding their branding footprint. However, since it is so popular, many brands are unaware of how to use the platform effectively. If you are not already using the platform, you can start by reading these 5 tips to grow your brand and increase your engagement on Instagram.
Showcase Your Brand Identity
Many brands want to create meaningful content that resonates with their audience. The best way to show authenticity to your followers and grow your brand is by showcasing your brand identity. This doesn’t mean you need to post pictures of just your office or products, but rather you should regularly post content that fits within the company culture. By doing this, you will establish an emotional connection with your audience and build trust in authentic marketing messages.
Incorporate Hashtags and Images
Hashtags are a great way to get your content amplified. First, you have to make sure that the hashtags you use are relevant and interesting. If you post an image of your new product line but don't utilize any hashtags, it is unlikely to be seen by many people. However, if you include #fashion, #designer, or even just #new in the caption for your photo, it will allow other users who are interested in fashion or design to find your post and engage with it. You should also consider incorporating hashtags into images. Adding a hashtag like #tbt (throwback Thursday) could help you get more likes on Instagram. Including an image in your posts can also increase engagement on Instagram, so try using multiple images when posting updates. It all really depends on what type of content you're posting - humor usually does well with one picture while vacations work well with many photos - but having multiple pictures may increase the chances that someone engages with your content.
Try Live Videos
One of the top ways to grow your Instagram account is by using live videos. Live videos are the latest trend on Instagram, and they offer brands a new way to connect with their audience. When you upload a live video, your followers can chat with you in real-time and provide feedback. If interested users don’t have time to watch the entire video at once, they can also replay it by tapping on the screen.
Use Images and Videos to Build Brand Awareness
Since Instagram is centered on images, it makes sense to post visual content that will attract attention. Aside from the usual posts of your products or services, you can also post pictures of behind-the-scenes moments with your employees and customers. Showing what goes on in the company can create a sense of community among your followers and show them a more personal side to the brand.
Create Good Content That Builds Your Brand
The first step to building a solid presence on Instagram is content. You want to be posting high-quality and shareable content. If you are struggling for ideas, try looking at what other businesses in your industry are posting. Study the type of images they post and the captions they use. Once you know what others in your industry are doing, you can create similar content that builds your brand.
Social media platforms are constantly changing, but the best way to keep up with the changes is by reading. Social Media Management System has a blog post that discusses common mistakes businesses make when using Instagram. If you have any questions or comments on this article, feel free to leave them in the comment section below and we will respond promptly.