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5 Facebook Marketing Mistakes You Should Avoid

Updated: May 9, 2022

Master Digital Marketing Team

You might think that marketing is just a matter of advertising your business and getting people to know about it. In reality, it’s a lot more than that. If you’re not careful, you might end up making quite a few mistakes along the way. Here’s a list of the most common mistakes that new marketers make with social media marketing. By avoiding these, you’ll have a much easier time taking your business to the next level. Keep reading for more information about these and other social media marketing mistakes you should avoid.

You Ignore Your Audience

If you want to make your business successful, you need to know who your target audience is. If you have a product or service for children, then you should be advertising on Facebook, Instagram, Snapchat and other social media sites aimed at kids. When trying to reach an audience of children, these are the best places to advertise. You might also try reaching out directly to influencers in your industry if you’re targeting specific types of people. For example, if you’re selling beauty products for women, it would be smart to contact influencers in the beauty blogging world who get tons of engagement from their followers all over the internet. By contacting influencers and providing them with free products or services in exchange for some promotion, you can reach an entirely new demographic without having to do any work. They’ll do the work while they promote your products or services to their followers. This will give them an incentive to talk about what they received in return – which could be anything from a coupon code or even just a free sample of the product (that they can pass on).

You Use the Same Old Strategy

There are so many different strategies you can try out when advertising on social media. You have to be sure that you’re using the best ones for your business. For example, if you use the same old strategy, such as posting without any variation or a lack of creativity, then you’re not going to generate the kind of buzz that will take your business to the next level. You need to always be thinking about new ways of doing things, which is why it’s important to try out new strategies. Otherwise, you might get stuck in a rut and end up not achieving your goals.

You Target the Wrong Audience

When you engage in social media marketing, it’s important to know the audience you’re targeting. Otherwise, you might end up targeting the wrong people who won’t buy your products or use your services. For example, if you sell organic food and are advertising on Facebook, you should target an audience that cares about things like organic foods and healthy lifestyles. Not everyone is going to care about these things so it's important that those who do follow you. This way, your marketing will be more successful!

You Don’t Measure

Anything One of the most common Facebook marketing mistakes that new marketers make is not measuring their success. Without measurement, you won’t know whether or not your campaign is successful. If you don’t measure anything, then you won’t know what to improve and make better. You can easily track this information by using analytics tools like Google Analytics. This will help you figure out which posts are performing well and which ones need improvement.

You Have Too Many Updates

One of the most common mistakes you can make with Facebook is having too many updates. For example, if you’re running a small business that sells clothes, you might post about new arrivals, discounts, and more. But if you post too frequently about it, people will start to get bored. Posting about your products every day isn't going to get your customers excited like it would if you only posted once a week. And how often you post on Facebook should depend on the type of product or service you offer. For example, if it's a seasonal product, it might be appropriate to have more frequent posts during that season. The best way to avoid this mistake? Be careful not to overload your audience with information that they don't care about or want to see. Instead, focus on making your content engaging and relevant.

(Bonus Point) You Don’t Use a Landing Page

When you advertise on Facebook, it doesn’t just show up in a person’s feed. If someone clicks the ad, they are taken to your Facebook page. The problem is that most people don’t know what to do there. They don't know how to make a purchase or how to sign up for your email list. The solution is to create a landing page with a clear call-to-action and offer. Your landing page should have information about your business and clear directions on how to contact you or make a purchase. This will help increase the number of leads that come from Facebook ads. PPC campaigns can be set up this way, too; when people click the ad, they are directed to a landing page where they can complete their purchase and sign up for your email list.


Facebook is an important part of any social media marketing strategy. But there are many mistakes that can prevent your business from realizing its full potential on the platform. 5 mistakes include: Ignoring your audience, using the same old strategy, targeting the wrong audience, not measuring and having too many updates. Thankfully there are ways to avoid these pitfalls. For example, by creating a landing page for your Facebook ads. This will help you optimize your ad campaign so that you have a better chance of achieving your goals. To learn more about other Facebook marketing mistakes and how to avoid them, check out this useful article on Social Media Today.

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